What are the industry / position codes?

We provide industry / position category lists which are broadly defined and sometimes overlapping for a reason. When Custom Databanks researchers talk to a firm, they ask what the firm specializes in and then translate the response to our categories. Over time, we add categories when companies start to mention a specialty we do not have in our database.

• For example after 9-11, security, security services, homeland security became a specialty that many firms mentioned. We did not have security services in our database categories, so of course we added it.
• For example, when Custom Databanks started the recruiter database in 1986, there was no internet. We listed computer services as a broad category encompassing, data centers, data input, and programming for big computers, etc. Then we added the internet and World Wide Web as new categories.

In summary, our categories are broad and broadly defined. If you think one of them applies to your experience, use it. Just make sure you don’t pick every category, choose just a handful to make sure your campaigns are clearly and narrowly targeted.

Industry Codes and Descriptions