What are the industry / position codes?

We provide industry / position category lists which are broadly defined and sometimes overlapping for a reason. When Custom Databanks researchers talk to a firm, they ask what the firm specializes in and then translate the response to our categories. Over time, we add categories when companies start to mention a specialty we do not have in our database.

  • For example after 9-11, security, security services, homeland security became a specialty that many firms mentioned. We did not have security services in our database categories, so of course we added it.
  • For example, when Custom Databanks started the recruiter database in 1986, there was no internet. We listed computer services as a broad category encompassing, data centers, data input, and programming for big computers, etc. Then we added the internet and World Wide Web as new categories.

In summary, our categories are broad and broadly defined. If you think one of them applies to your experience, use it. Just make sure you don’t pick every category, choose just a handful to make sure your campaigns are clearly and narrowly targeted.


Industry Codes and Descriptions

industry   industry   industry  
code description code description code description
ACC accounting ADV advertising/PR/communications AER aerospace/airlines
AGR agriculture/business APP apparel ARC architects
AUT automotive/trucks/ motor vehicles BAN banking BIG big data/analytics/AI
BIO biotechnology/equipment BOA boats/marine BRK brokers
BRO broadcasting/media/TV/radio/cable BUI building products/systems CHM chemicals
CMM telecommunications CMP computers CNS construction
CON consumer CPG consumer packaged goods CRE credit/credit card
CSG consulting/management consulting CSM cosmetics/perfume/soap CYB cybersecurity
DEF defense DIR direct marketing DP data proc/comput. sve/IT
ED education/higher education ELC electronics/semiconductors ENG engineering
ENR energy ENT entertainment/film/gaming ENV environmental
EQ equipment/machinery FIN financial services FTC fintech
FOD food and beverages FOR forest products/pulp/paper/lumber FRA franchising
FRN furniture/fixtures/lighting GEN generalist/most industries GOV government/public admin.
HEA healthcare/hospitals/medical HIM health info syst/health informatics HIT hi-tech
HRS human resource services HSP hospitality/hotels/restaurants IND industrial
INR instruments/test equipment INS insurance INT international
INV investment banks LAB laboratories LAW law firms
LEA leasing LEI leisure/recreation MAN manufacturing
MAR marketing MAT specialty materials MCA managed care
MDE medical devices MET metals MIN mining
MOR mortgage industry NAT natural resources NP non-profits/associations
ONG oil & gas PAC packaging PAP paper
PHR pharmaceutical/drugs PLS plastics PRN printing
PUB publishing REA real estate RND research & development
RTL retail trade RUB rubber SEC security services/products
SER services SFT software, SAAS SPO sports
STO stone/gravel/silica/aggregates TEX textiles TRA travel
TRN transportation/logistics/supply chain UTI utilities VEN venture capital/private equity
WAS waste/hazardous waste WHL wholesale trade WIR wireless communications
WWW web/e-comm/internet/IOT/new media        

Position Codes and Descriptions

position   position   position  
code description code description code description
ACC accounting/budgeting ACT actuaries ADM administration/secretarial/clerical
ADV advertising AFF affirmative action/diversity ARC architects
AUD auditing AUT automation BOD board of directors
CAL call centers/cust. support CAS cash management CNS consulting/management consulting
COP copyright/trademark law COR corporate/investor relations CRE credit & collections
DES design/product development DEV development/fund raising/NP DRI drivers
ECO economics EDU education/training ENG engineering
ENV environmentalists FAC facilities management FIN financial
GEN general mgmt/most pos. GRA graphic arts/design HRS human resources/personnel
IND industrial/assembly labor INT international LAB laboratory/technicians
LAW lawyers/paralegal LOG logistics/materials management MAN manufacturing /production
MAR marketing/bus. development MED physician/nurse/therapist/PA MER merchandising
MIS MIS/IT, sys. anal. & implement. MNA mergers & acquisitions MRE market/product research
NET networks/lan/wan NUR nursing OPS operations
PAC packaging PHR pharmacists PHY physicians
PLN planning/strategic planning PMN project/program management PRE public relations
PRO process control PUR purchasing QNT quant/data/bus-fin anal/data sci
QUA quality REG regulatory affairs RIS risk management
RND research & development SAF safety SAL sales
SEC security SEN senior mgmt./CXO/CEO/COO TAX tax
TEC technical, scientific TEL telecommunications THE therapists
UX user exp./interface design WRI writer, editor: copy, technical